The Philosophy: Walk With Presence
For Isis, shoes are not accessories. They are posture. Her design philosophy is rooted in one idea:
When a woman feels strong in what she wears, she moves differently.
ITSHOES was created for women who:
- Choose quality over noise
- Understand their value
- Move with intention
- Build their own standards
This belief has shaped the brand’s identity and its growing international audience.
A Strategic Female Founder Expanding to the U.S.
As a female founder from Spain, Isis Alarcón has built ITSHOES with a long-term vision focused on sustainable growth, selective distribution, and direct-to-consumer expansion. With operations now active between Europe and the United States, she is leading ITSHOES into the American market while maintaining its European production standards.
Her role today combines:
- Creative direction
- Brand strategy
- International market expansion
- Community building
ITSHOES remains founder-led, ensuring authenticity, coherence, and strategic clarity.
Beyond Fashion: Building a Founder-Led Brand
Isis Alarcón represents a new generation of fashion entrepreneurs — combining business discipline with feminine strength.
As founder and creative director of ITSHOES, she believes that:
- Craftsmanship matters in a fast-fashion world
- Community is the future of luxury
- Founder energy shapes brand identity
- Presence is power
Her journey reflects resilience, international ambition, and an unwavering commitment to quality.