IT SHOES was born from instinct. And from the need to create what didn’t exist yet.
Isis Alarcon
Isis Alarcón
Founder & Creative Director of ITSHOES
I started this brand because I couldn’t find the shoes I was dreaming of. Shoes with character. With strength. With beauty and comfort coexisting. Shoes that didn’t ask permission.
Since then, ITSHOES has grown alongside me through cities, stages of life, risks, failures, motherhood, reinvention and courage. Each collection carries a part of that journey.
This one is no exception.
It is a tribute to women who choose themselves. Who walk their own path with elegance and determination. Who are both wild and refined. Strong and feminine. Free and desired.
Every pair is designed with intention, crafted in Spain and Portugal with the highest quality leathers, and made to last not only in time, but in meaning.
This is not just footwear. It’s a statement.
Thank you for being here.Thank you for walking this path with us.
From Instinct
to International Brand
Before founding ITSHOES, Isis worked in media and creative production, developing a strong instinct for storytelling and visual identity. What began as a passion for sourcing exceptional footwear evolved into designing her own collections boots that combined European craftsmanship with bold, confident character.
In 2011, ITSHOES was officially born.
Every collection reflects:
- High-quality leather manufactured in Portugal and Spain
- Structured silhouettes inspired by western and rock aesthetics
- Limited production philosophy
- Attention to detail and durability
Under Isis Alarcón’s direction, ITSHOES has participated in major fashion moments and built a loyal community of women who value individuality and standards.